A systematic approach to accelerating emerging businesses.
Incubate
The Outsider Advantage Program establishes an operating system around a business’s product-market-fit and produces tangible, foundational assets required for a concept to scale.
Operate
By becoming part of your culture to support build efforts, we guide companies to put Outsider Advantage strategies in motion right away.
Grow
With our embedded understanding and relationships within company networks, Citizen executes the strategy with a level of clarity, quality and efficiency that’s simply not possible with outside consultants.
Outsiders to keep an eye on.
By nature, Outsider companies must compete with established organizations with more resources and market share. Regardless of the monumental task, these emerging companies are defying the odds.
An investment in growth.
The Outsider Advantage™ Program is an investment in new growth opportunities for your business. It creates a path to rapidly establish you as a major market influencer.
The strategic shifts discovered during the program have made a critical difference in the sustainability of many past partners, both emerging and established. Because the market insights are collaboratively gained through working sessions, the same Citizen Partners team that leads the strategic work sessions can quickly move into the build effort to keep your organization efficient, focused and nimble.
It’s an exciting journey to be part of. We look forward to diving into your mission and helping you create a meaningful impact in the communities we will reach together.
“The moment you admit you won’t outspend your competition is the moment you know you are an Outsider. Chad’s process built this Advantage inside of my business and it can do it for yours.”
— Tyler Lorenzen, PURIS CEO
“Using the Outsider Advantage is probably one of the most impactful ways you can stand out in the crowd. By categorizing the market across different brand themes, new insights emerge. Don't miss this opportunity to turn the mirror on your current industry, find trends, and look for white space. Not only is it an enjoyable process, your employees, customers, and shareholders will also thank you for it!”
— Erin Carnish, Venture Architect
Companies that have put the program to work
Acremade: CPG
Ciresi Walburn Foundation: Education
Chopper Mill: Children's Mittens
Blue Link TPA: Health Insurance
Blue Cross Blue Shield: Health Insurance
Barely Bread: CPG
Nooma: Infant Wellness
Ciresi Conlin: Law
Frontier Co-Op: CPG
Forte: Health Insurance
Field Nation: Enterprise IT
Genevive: Health Care
Fusionetics: Consumer MSK
Further: HSA
Harken Health: Primary Care
Greatfull: CPG
JustiFi: Enterprise Fintech
Intellihot: Water Technology
Innocent Classroom: Education
Gray Duck: Spirits
Naviguard: Health Insurance
Meritex: Commercial Real Estate
Livo: Primary Health
OXX: Consumer Electronics
Onward: Mortgage
Plant Boss: CPG
Real Appeal: Weight Loss
Roundpeg: Consulting
Sanvello: Mental Health
TeamMD: Late-Life Care
Stella Health: Healthcare
Sleep Performance Institute: Sleep Management
Waldorf Schools: Education
Orthology: Physical Therapy
UnitedHealth Group: Ventures
Theratec: Physical Therapy
Yardstik: Enterprise Technology
Worldwide Orphans: Non-Profit
Wayforth: Healthcare
Primo: Logistics
Picnic: Cyber Security
PURIS: Ingredient Manufacturing
Talenti: CPG
ANA Experiana: Health & Wellness
Pyure: CPG
Prospero: Healthcare
Prairie Fava: Farm-to-Fork Goods
Renai: Healthcare
Rally Ventures: Venture Capital
Shift Living: Real Estate Development
Krista: Enterprise Technology
Build the Outsider Advantage into your business.
The Outsider Advantage is the ability to think more creatively and operate faster by harnessing a unique path to market influence that the competition cannot pursue. Through a series of focused work sessions targeting an emerging business’ product-market fit, leaders capture a new operating system and a set of tools to function as an outsider.