The Outsider Advantage™ Workbook
It is designed to expose tactics and opportunities in your market that are difficult to recognize during the busyness of running a business. The book breaks down daunting strategic tasks using simplified workflows and case study examples. When finished, you’ll possess new product tactics, more mature market awareness, and the sales language needed to clear the lane for your necessary venture. When you put the work in, you’ll be amazed by what comes out.
It is designed to expose tactics and opportunities in your market that are difficult to recognize during the busyness of running a business. The book breaks down daunting strategic tasks using simplified workflows and case study examples. When finished, you’ll possess new product tactics, more mature market awareness, and the sales language needed to clear the lane for your necessary venture. When you put the work in, you’ll be amazed by what comes out.
It is designed to expose tactics and opportunities in your market that are difficult to recognize during the busyness of running a business. The book breaks down daunting strategic tasks using simplified workflows and case study examples. When finished, you’ll possess new product tactics, more mature market awareness, and the sales language needed to clear the lane for your necessary venture. When you put the work in, you’ll be amazed by what comes out.
Break it before you build it.
Get every detail down on paper to create a vivid picture of your customer value.
As you move through each exercise of the process, you will begin to recognize herding patterns and tactics that are making you look more ‘like’ your competitors, rather than standing apart.
★★★★★
“The moment you admit you won’t outspend your competition is the moment you know you are an Outsider. Chad’s process built this Advantage inside of my business and it can do it for yours.”
- Tyler L.