Cultural Narrative

It’s time to rise up and overthrow the American diet. Between GMOs and factory farming, Big Ag has led us down a dirty, dangerous path. Bad for people. Horrible for our planet. Food is so broken, it’s hard to recognize what’s good anymore.

The plant-based movement was supposed to change things. But on the way from the food lab, the revolution veered off course. We got under seasoned, over processed protein substitutes. Iffy textures and icky aftertastes. Made of who-knows-what sourced from who-knows-where. Even the vegans lost their appetite. And who can blame them?

Let’s be real: The average meat-free frankenfood will never change the way people eat. If you want a revolution, you can’t cut corners on food fundamentals. We want it fresh. We want it fulfilling. And we want it now.

The people demand better choices. So Plant Boss stepped up. We turn Farmers Market-quality ingredients into full-on Flavortarian comfort food. Made from only organic non-GMO plants, our chef-inspired meal starters are bursting with flavor, protein and natural nutrition.

Take what people love about their favorite foods and make it even better. Or why bother?

What We Did

The Outsider Advantage™ Program
Product Development
Sales Support